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July 7, 2011 / earnesteats

Earnest Eats Accolade from Supermarket Guru Phil Lempert

Hi friends – we are very happy to share with you an accolade we received today from Supermarket Guru Phil Lempert – you can checkout the mention at right or in detail on his video feed starting at minute 2:34. 

See link here –>

We greatly appreciate his insight and perspective on our Granola Planks!  Please note that the nutrition info he references is for a whole Granola Plank, which can be eaten as two servings at 190 calories each or in full, depending upon whether your crumbling over yogurt or eating on the go (and of course your hunger level – I find them perfect on a hike just as they are).

To answer his question about microwaving, we recommend removing the wrapper first.  My personal preference is to toast them and top them with almond butter for a superfood vegan breakfast – especially good on a cool morning and if you want company – I guarantee everyone within smelling the toasty oaty aroma will run over and ask what you’re making!

As background on Phil Lempert – he is a leading food industry analyst, journalist and trend-watcher. His website offers readers the latest food & health news, new food product ratings and other shopping resources.

June 30, 2011 / earnesteats

Earnest Eats now at Costco

Earnest Eats 16 ct Costco Pack

Hi friends,

While you will find our Earnest Eats in many fine natural foods stores and natural sections at grocery stores, as well as coffeehouses, many of you may not be aware that we just launched Earnest Eats at select Costco locations in Northern and Southern California!  See full list at the end of this post.

A huge thanks to everyone who helped us during our Costco Roadshows this Winter – our friends and families were the fine workers you saw in the funny hair nets there (we couldn’t have done it without you!) and we used everyone’s feedback to pick our top two winners for the actual Costco pack – Almond Trail Mix and Cran Lemon Zest. 

We also need your help.  There are some truly health options like ours at Costco – wheat-free, vegan, using whole food ingredients – but we’d all like to see more, so please let them know you are enjoying seeing our foods there!  Please check our Facebook page too as we’re doing giveaways to encourage awareness and pass-along to family and friends – in fact right now we’re asking people to post a picture of Earnest Eats at your Costco on our Facebook page for a free box of Earnest Eats that will be randomly drawn from among the postings.

Northern California LA/Orange County
Santa Rosa
Redwood City
Foster City
Los Feliz
Fountain Valley
Yorba Linda
Culver City

Thanks and all the best,


February 18, 2011 / earnesteats

Oprah: The Vegan Challenge

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Oprah and 378 Harpo staffers go vegan for one week. Could you do it?

Did anyone catch the Oprah Winfrey Show episode, “The Vegan Challenge,” earlier this month? Oprah, along with New York Times best-selling author Kathy Freston, challenged the Harpo Staff to go vegan for seven full days. For the 378 staffers that participated, this meant no meat, no milk, no animal anything! At the start of the week, the staff was sent home with bags of vegan groceries courtesy of Whole Foods and their office cafeteria was transformed with vegan-only recipes.

Throughout the episode, the staff was shown at their high points – losing weight, trying delicious new products, cooking exciting vegan recipes for their families, enjoying consistent bowel movements… and their low points – struggling to kick their fast food addictions, the tough time adjusting to the vegan cuisine, finding family-friendly vegan recipes.

Also during the episode, the number one processor of ground beef in the world, Cargill, gave an unprecedented inside look at the manner in which meat is processed in our country.  Every step of the process was filmed, except the actual killing of the cow, as correspondent Lisa Ling gave the audience an eye-opening behind the scenes tour of the plant.  I have personally taken a tour of a processing plant as part of an Agribusiness class in college, and it was an experience I will never forget. The sights, sounds, and smells were indescribable. Similar to what Ling mentioned, though the tour didn’t turn me away from meat entirely, it definitely gave me an appreciation and understanding for where meat comes from and what it takes to get on the plate.

Also featured was Michael Pollan, author of best-selling books Food Rules, In Defense of Food, and The Omnivore’s Dilemma. Pollan’s opinion was very clear – there is nothing wrong with eating meat, but we need to start thinking about where our food comes from. Though quite the contrast to Kathy Freston’s message, both authors have respectable reasons for holding the opinions they do. What’s important for us as an audience is arming ourselves with knowledge so we too can make informed food decisions.

The Oprah Winfrey Show staff had a few major transformations. The majority lost weight, many vowed to stick with the challenge through the month, and a few saw themselves remaining a vegan from that day forward. What did you think? Are you a vegan already? Could you successfully pass the one-week challenge? We’d love to help get you started if you do! Earnest Eats bars are 100% vegan and whether you’re a part-time or full-time devotee of a plant-based diet, use coupon code VEGAN at our online store for 20% off!

-Post by Jennifer Yniguez

December 30, 2010 / earnesteats

Resolutions for 2011

It’s too easy to let time fly by without reflecting on how well one is living life, so we decided the best way to get a grip on the coming year was to sit down and think through our goals for 2011.

What are you resolving to do next year?

October 14, 2010 / earnesteats

Have you seen the October issue of Vegetarian Times? We’re excited to share that we were the Reader’s Favorite Baked Sweet for the 2010 Foodie Awards! Hurray! Thanks to the VT for including us in the selection process. 🙂

October 12, 2010 / earnesteats

Gourmet Experience – thank you!

Thanks to everyone who came to visit our booth at the Gourmet Experience in Del Mar! The weekend was a busy, but great one. We even got a blurb in the San Diego Union Tribune:

“The folks at Earnest Eats in Solana Beach have a simple philosophy. They believe that food should taste good and make you smile. Break open one of their baked whole-food bars or granola planks and it’s obvious they’ve succeeded. The wheat-free goodies contain roasted almond butter, 4 of 5 grams of protein and plenty of omega-3s and fiber. Available at local grocers or online. The bars cost $1.79; granola planks, $2.59.”

See you next year!

October 11, 2010 / earnesteats

Donating Backpacks & Bars with the IRC

Excited not just for their new backpacks filled with supplies, but also for the delicious Earnest Eats treats!

Donating and Doing. One is great, both are better. When partnering with the International Rescue Committee, a committee who aims at responding to the world’s worst humanitarian crises and helping people survive and rebuild their lives, we knew one just wasn’t enough. Specifically, we decided a great way to achieve this goal was participating in the San Diego chapter’s Backpack Campaign.

Each Summer, the IRC asks the San Diego community to donate a new backpack filled with school supplies to every refugee child who will be entering an American school for the first time. Excited for this great opportunity to help, we donated Baked Bars for each backpack distributed. Earnest Eats didn’t want to simply stop there though, we wanted to experience firsthand how this amazing campaign was executed.

On Wednesday, August 25, 2010, Mariel Shaw, our marketing associate, and I, Jennifer Yniguez the marketing assistant, took off to City Heights to the IRC corporate office ready to embark on the backpack doing and donating adventure.

We met with Sneha Patel, a resettlement agent at the IRC, and set off to visit some families living in the City Heights area to deliver the brand new backpacks filled with school supplies and our bars.

We visited a total of six families, each one delighted, each one appreciative, and each one reinforcing our earnest desire to make a difference. Some families had only one child making the transition into American schooling, others had up to five children receiving a backpack. There were smiles, curious faces and obvious signs of muted excitement.

All smiles for the backpacks and bars!

Mariel and I grew more and more comfortable with each new apartment. Not being able to speak any of the languages spoken by the families, most commonly Thai and Arabic, we were quite nervous about the barrier. Yet, we found that the nerves were not needed. A smile really does take you a long way, a respectful nod shows more than one may think, and the eyes really do convey more than words express.

There were some funny moments as well: when we were in the home of an Iraqi family, the mother was pointing first to her stomach, then to her two eldest children (one a boy, the other a girl), and held up one single finger. What was she trying to tell us? Then, it came to us…twins! She was letting us know her two eldest were fraternal twins, and what a relief when we were finally able to share in her pride. There was also a valuable lesson learned when visiting the last family – a Burmese family with four children. Three children received backpacks, but we did not have anything to give to a baby not yet of schooling age, who was very much aware of the injustice being performed. We instantly started searching our pockets and purses for anything that could rectify the situation; thankfully, I found a new Roxy coin purse. While it didn’t soothe her tears right away, she seemed pleased with the gesture.

We left the last apartment feeling good about the trip. We were also amazed at the daily work that the IRC does: the work they enjoy, the work they feel a passion for, and all the work still left to do. Thanks to Sneha at the IRC for letting us tag along!

– Jennifer Yniguez

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